Audience-led content methodology

Monitor

Monitor the exact trends your personas are consulting at the moment

Create

Automatically generate outlines and content drafts on the topics.

Check

Use our content marketing agent to double check the content by leveraging your best documents & sources

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Database

Our framework helps organize your data to create scalable, revenue-generating content. GDPR compliant, of course.

Inspirations & drafts to enrich

Get content inspiration and great AI drafts of your content with your tone of voice, and enrich them with deep content items in a few clicks to get best quality content.

Workflows

Now that you have worked on the data structure to ensure good quality outputs, automate production and spread. You can for example repurpose the content with AI to save time & multiply your reach.

Why companies are now producing more organic content than ever ?

AI now offers endless opportunities to develop your brand, at the exact time when your prospects habits have changed (again).

Ads strategies become very expensive

Very expensive and competitive keywords. In a world where money isn't free anymore, the ROI of each campaign becomes crucial. It's hard to get ROI when the entry price is that high. Now with AI, quality organic content will give the best ROI.

Sales prospecting is harder to scale than ever

Scaling a sales prospecting team is very expensive and there is not always great people that can join your company everytime. Companies for whom adding more BDRs is the only way to scale business reach a glass ceiling very quickly.

Demandgen is the new leadgen

The old leadgen playbook is broken because 95% of your potential customers are not in "the sales funnel" yet. Building authority and trust towards this much larger audience is way more efficient than focusing only on converting the 5% at all costs. Stop forcing people getting in your sales funnel while they are not ready and finally focus on quality leads over quantity. The sales team will love it.

First-party data is key in a cookie-less world

3rd party-cookies will get more and more regulated. Create organic content gives very useful first part-datas. Leverage this data in the GTM strategy is everything.

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